Founded in 2018, ICON. AMSTERDAM stands for standing out and staying unique. In just a few years,
the Amsterdam-based label has become a part of the Dutch capital’s emerging streetwear
scene and a leading global destination for the latest menswear.

FROM CONCEPT TO CREATION

Samuel Onuha, the visionary founder of ICON. AMSTERDAM, started the brand with a passion for creating timeless, high-quality and perfectly fitting trousers for men. Together with his brother Ruben, who brought his own unique insights and expertise, they became the driving force behind ICON. AMSTERDAM.

What began as a quest to design the perfect pair of trousers has grown into a global menswear brand. Today, ICON. AMSTERDAM offers an extensive collection of refined, versatile pieces that redefine contemporary fashion. With an unwavering commitment to excellence, Samuel and Ruben continue to inspire confidence and individuality in men around the world, making ICON. AMSTERDAM a symbol of style, quality and innovation.

IN-HOUSE DESIGNS

Our team carefully analyzes each design to ensure that it not only meets ICON. AMSTERDAM's standards, but also perfectly matches the expectations of their customers worldwide.

PREMIUM MATERIALEN

Each design is refined to provide adaptability and comfort with affordability. Countless samples are remeasured and reconfigured until we finally achieve the ultimate material mix of premium fit and quality. 

COMFORTABELE FIT

Made from premium materials that feel luxurious yet are durable. Our products can be worn all year round and are suitable for both casual and formal occasions. So you have the best of both worlds. 

OUR VISION

Our vision is simple yet powerful: to offer premium quality clothing with the perfect fit that every confident man deserves. We continue to innovate and improve our collections, ensuring that every piece we create embodies our dedication to the perfect ICON. fit.

OUR ONGOING COMMITMENT

We are dedicated to providing premium quality clothing that fits perfectly and remains affordable. We believe that clothing should empower you to effortlessly express your unique identity. Our garments are designed for confident men with dynamic lives, who balance social activities, fitness goals and a quest for style and comfort, seamlessly combining quality with affordability.

DESIGNED IN AMSTERDAM.
DELIVERED WORLDWIDE.